Start a Social Media Management Business

This article indicates the introduction of the online business and some ways for you to perceive in management business. Moreover, it states that doing business online is not only from the theories but also from practices. Basically, understanding deeply about social media such as facebook, youtube, linkedin is ones of the advantages. From that point, we dig into the specific field we passion and start a new business by our own.

What do social media managers do?

Similar to virtual assistants, social media managers can offer a variety of services depending on their expertise and their clients’ needs.

Services can include:

  1. Develop marketing strategies based on client goals.
  2. Social media account set up.
  3. Post graphics and text on behalf of the client.
  4. Stay current and share on trends and news relevant to the client’s business.
  5. Community facilitation.
  6. Customer service.
  7. Marketing analysis.

What does it takes to be a social media manager?

Although courses are popping up, becoming a social media manager requires experience more than education. With that said, there are things social media managers need to know beyond how to take a good selfie.

  1. Understand social media as a marketing tool. It’s one thing to get a bunch of followers to your cat tricks YouTube feed, it’s another to build a following for a business. Social media marketing is different from traditional marketing, which is why many businesses struggle with it. Social media is about having an interesting, informative and/or entertaining conversation with the market.
  1. Learn the nuances of the various platforms.  There is no one-size-fits-all when it comes to posting on social media. Each platform has its rules and methods for best marketing practices.
  2. The ability to develop strategies that meet the client’s goals.  Effective social media marketing requires setting goals and then developing a plan. Social media managers also need to help clients understand social media and how it works and help them develop goals that best fits social media. For example, research suggests that few sales are made through social media. However, social media is effective at building loyalty and trust, so engagement and list building would be better goals than sales.
  1. Be able to capture the client’s voice. If the client is fun and quirky, social media posts should reflect that.
  2. Ability to manage several social media platforms for many clients. There are a host of tools, such as Hootsuite to help manage platforms, but organization and a plan are crucial to insuring every client gets their social media needs met.

How to start a social media Management business:

Before starting a social media management business, make sure you have the basic know-how and the commitment to stick with it. If you’re ready to get started, here are the steps to take:

  1. Build your own social media following. More than huge number of followers, you should have influence. Huge numbers of followers mean nothing if none of them are paying attention to what you post.  Your goal is to build a following that engages with you. That means they comment, share or like what you post. One way to quantify your influence is through Klout, which monitors your social media activity and assigns a score from 0-100 that reflects your influence.
  1. Study social media.  Twitter has always been limited to 140 characters, but you can now include graphics. Each social media platform goes through little tweaks that you’ll want to stay on top of to maximize your posts. Also, pay attention to people who have a lot of engagement on social media. What sorts of things do they post that are causing people to respond?
  2. Decide what services you’ll offer. You can offer several packages, such as a start-up service that creates the accounts and then passes the management back to the client and/or a full-service package that does everything from creating the accounts, posting content and moderating the community. As you decide what to offer, consider if there are industries you want to focus in. For example, you can be a social media manager for Realtors or authors. Finally, determine which platforms you’ll specialize in. While knowing something of all the major platforms is important, sometimes focusing on a couple that reap big results for the client’s industry is better. Further, some clients may have Twitter and Facebook down pat, but need help with Pinterest or YouTube.
  3. Write a business plan. Your business plan doesn’t have to be long or complicated. Instead, it’s a roadmap for your business success. In it you outline your business goals, services, assets and liabilities, marketing information and how you’ll compete against the competition.
  4. Determine your pricing.  Payscale reports that social media managers earn an average of $46,000 per year, with a range of $26,000 to $71,000. As a new business, you may have difficulty charging higher amounts initially. Referrals and testimonials will be crucial to helping you earn the big bucks. What you charge will depend on your experience and the work you do. You can charge by the hour or offer package plans.
  5. Decide on your business name. A business name becomes your brand, so it’s something you want to choose carefully. It needs to reflect your service and your market. Any name you choose that is not your given name should be checked at the USPTO to make sure it’s not already trademarked.
  6. Determine your business structure. Starting out, you can operate under a sole proprietorship. However, since social media can go wrong, and a client might sue you for any problems it might incur from social media, you should consider forming a limited liability company, which doesn’t prevent you from getting sued, but does protect your personal assets (i.e. your home) if you are sued. Most states offer single-person LLCs now. Although it requires a little more paperwork and money to start, it’s worth the extra protection.
  7. Obtain licenses and permits as required in your city or county.  If your business name is something other than your given name, you may need to file a fictitious name statement (sometimes called “assumed name statement” or “doing business as statement”), as well.
  8. Develop a marketing plan. As a marketing expert, you’d be remiss not to make your own plan for getting clients. This should include social media, especially LinkedIn. Networking will be your best bet for getting your initial client(s), but also include methods for getting testimonials and referrals.
  9. Work your plan and build your business. Once you have everything in place, your job is to get clients and provide the best social media management service possible.

It is an undeniable fact that doing management business online becomes the trend nowadays. People use the internet integrating with the social media to sell their products exceeding the limitation. It means that the customer in this country can buy a product from the other country just by clicking the mouse. Actually, it’s really easy to interact with other people around the world. As a result, if your company don’t want to up to date the new things, it will die sooner or later.

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